by Bruce Watson for The Guardian
When companies bemoan their difficulties with sustainability initiatives, a major barrier is almost inevitably the board of directors. While the majority of boards are quick to voice their support for sustainability, when it gets down to the nitty-gritty details of setting specific goals or connecting sustainability to executive performance, their enthusiasm evaporates.
The irony is that boards are, traditionally, tasked with keeping an eye on long-term strategy and profitability, while CEOs are supposed to maintain a closer focus on day-to-day operations. In that context, sustainability’s focus on the long term places it within the board’s purview. Read more here.