When It Comes To Big Data Is Less More?

By Steve Olenski, 23 April 2013, Business Insider

My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a “data diet.”

The amount of data brands collect today from all the various channels: social media, email, mobile, and on and on is enormous. Over the past year or so I’ve written three different articles about Big Data including one in January 2012 entitled How To Keep Your Company’s Data Safe, And Under Control.

In that particular piece I made reference to a study done by IBM the year before of more than 1,700 CMOs from around the world who were asked to identify their four biggest challenges  and at the top of the list was Big Data. Also in that same article I interviewed an attorney who has worked with many Fortune 1000 companies advising them on issues related to cyber security, privacy and data breaches. Continue reading…

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