Brazil: The few — but good — examples of companies that reach out to investors through social media

by Danilo Thomaz for Capital Aberto, March 2013

Brazil is among the most popular — and populous — countries on the social networks. It comes in second only to the United States. Out of 901 million Facebook users worldwide, 66.8 million speak Portuguese and live in Brazil, according to a survey made in 2012 and released by Socialbakers, an American company that monitors social network usage. On Twitter, out of 500 million users, 30 million fly the green and yellow banner. In 140 characters or less, Brazilians tweet up a storm about soccer, soap operas, interesting things on TV, tragedies like the nightclub fire in Santa Maria, and political issues like the corruption scandal known as the “mensalão”. The investment universe is a lot less popular on the networks, but is steadily gaining adepts. To illustrate the dimensions of this phenomenon, CAPITAL ABERTO analyzed what the 30 companies with the highest market caps on the BM&FBovespa, plus a handful of asset managers, investment consultancies and brokerages, have been doing on the social networks. Continue reading!

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