Study by Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed CEOs, senior executives, and corporate directors
STANFORD, Calif. — Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research conducted by Stanford University’s Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board.
In the report titled “What Do Corporate Directors and Senior Managers Know about Social Media?” the authors detail the results of a survey of more than 180 senior executives and corporate directors of North American public and private companies. The findings reveal a disconnect between companies’ understanding of social media and the actions they are taking to apply it to their business. The report appears in the latest Directors Notes published by The Conference Board. Continue reading and download the paper here or here.